The Syndicate of Prosciutto di Norcia PGI reveals the new identity.
A new graphic design identity and a new marketing plan for a new start of Prosciutto di Norcia PGI after the 2016 earthquake.
The presentation event will take place in the center of Milan at Palazzo Giureconsulti on Thursday 23 November at 11 am.
In addition to the press conference there will be a tasting of Prosciutto offered by the Producers, paired with typical Umbria products.
The location choice aims to enhancing the Prosciutto di Norcia in Italy and around the world.
The whole team involved in designing and promoting process comes from Umbria.
The event is promoted by the European Agriculture Rural Development Fund, measure 321, “Europe invests in rural areas”.